Boulevard is the midwest region’s largest craft brewer and its beers have a fervently loyal following. But at the time, its products were the only way for the faithful to bond with the brand. This concept sprung from Boulevard’s distribution area, which represented 12 contiguous states. In other words, its own country: Boulevardia.

Sadly, the project had its financial plug pulled before we could execute already-concepted broadcast extensions of the idea.

AWARDS
Local and Regional Gold Addys



Website welcome page.


Downloadable content.


Downloadable content.


Liquor store poster.


Email and printed postcards inviting friends to join you for a beer in Boulevardia.