Christopher Elbow Chocolates
Christopher Elbow's distinctly artistic approach to chocolate has endeared him to chocoholics nationwide, including Oprah – but especially in his hometown of Kansas City.
Guerrilla
To drive traffic to the grand opening of Christopher Elbow’s new home location, we created an outdoor “installation” of Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly “gallery crawl.” Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a ‘title card” placed adjacent as if in a real gallery. As a result, the store tripled in usual sales and had to stay open two hours later than normal to accommodate customers.
AWARDS
Local, Regional (Best of Show) and National Gold Addys
AIGA special recognition
PRESS
Communication Arts
Microsite
To help promote Elbow's special Valentine chocolate collection, we gave him a new way to engage with a familiar holiday. This microsite encouraged users to compose their own messages of love, or choose a pre-written template, using "chocolate" letters. They could then send their notes to a significant other and/or post it on Facebook or Twitter. Users could also buy chocolate straight from the site, which was just up for three weeks.
End results:
Over 2,000 letters created, over 20,000 unique users, nearly 30,000 page views, and best of all, roughly $7,000 in sales directly attributed to the effort.
Guerrilla
To drive traffic to the grand opening of Christopher Elbow’s new home location, we created an outdoor “installation” of Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly “gallery crawl.” Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a ‘title card” placed adjacent as if in a real gallery. As a result, the store tripled in usual sales and had to stay open two hours later than normal to accommodate customers.
AWARDS
Local, Regional (Best of Show) and National Gold Addys
AIGA special recognition
PRESS
Communication Arts
Microsite
To help promote Elbow's special Valentine chocolate collection, we gave him a new way to engage with a familiar holiday. This microsite encouraged users to compose their own messages of love, or choose a pre-written template, using "chocolate" letters. They could then send their notes to a significant other and/or post it on Facebook or Twitter. Users could also buy chocolate straight from the site, which was just up for three weeks.
End results:
Over 2,000 letters created, over 20,000 unique users, nearly 30,000 page views, and best of all, roughly $7,000 in sales directly attributed to the effort.