Founded in 1964, Kansas City independent agency Bernstein-Rein made its name with marketing innovations like the McDonald's Happy Meal and memorable advertising work for Blockbuster and WalMart.

After parting ways with WalMart in 2006 after more than 30 years, the time was right for a rebirth and rebrand. One that stayed true to the company's personality and Kansas City roots, while positioning it for the future with a distinct point of view and graphic identity clearly communicated at every possible touchpoint.

AWARDS
Local, Regional and National Gold Addys

PRESS
Print magazine design annual
How magazine self-promotion annual






Envelope / package personality stickers.


Elevator clings.




Promotional posters / postcards.