Kansas City-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a more grown-up sweet treat expression, rich in texture and inventive flavors like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category.

Glace website

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Created By:
Brent Anderson
Nathaniel Cooper

Photography by:
Gabe Hopkins