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<channel>
	<title>andbrent</title>
	<link>http://www.andbrent.com</link>
	<description>andbrent</description>
	<pubDate>Tue, 08 Nov 2011 03:26:45 +0000</pubDate>
	<generator>http://www.andbrent.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Nebraska Book Company</title>
				
		<link>http://andbrent.com/Nebraska-Book-Company</link>

		<comments>http://andbrent.com/following/andbrent.com/Nebraska-Book-Company</comments>

		<pubDate>Tue, 08 Nov 2011 03:26:45 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Integrated branding campaign]]></category>

		<guid isPermaLink="false">2269733</guid>

		<description>Over the past 60 years, the Nebraska Book Company had built a national network of over 300 individually run college bookstores. Modern demands called for an immediately recognizable way to unify both its retail and online operations. The new name played to the company’s heritage, but sounded right for a new audience that was more comfortable on the web. The vibrant color palette and overall brand aimed to take ownership of the whole college experience.


&#60;img src="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_1.png" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_1_o.png" data-mid="11379365"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_2.jpg" width="670" height="550" width_o="670" height_o="550" src_o="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_2_o.jpg" data-mid="11379378"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_3.jpg" width="670" height="385" width_o="670" height_o="385" src_o="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_3_o.jpg" data-mid="11379385"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_8.png" width="670" height="489" width_o="670" height_o="489" src_o="http://payload.cargocollective.com/1/0/18858/2269733/Neebo_8_o.png" data-mid="11379392"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/2269733/NeeboSite.png" width="670" height="603" width_o="670" height_o="603" src_o="http://payload.cargocollective.com/1/0/18858/2269733/NeeboSite_o.png" data-mid="11379408"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/2269733/prt_1320722653.png" />

	</item>
		
		
	<item>
		<title>Ride Four Ever Skateshop</title>
				
		<link>http://andbrent.com/Ride-Four-Ever-Skateshop</link>

		<comments>http://andbrent.com/following/andbrent.com/Ride-Four-Ever-Skateshop</comments>

		<pubDate>Tue, 08 Nov 2011 03:13:19 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Integrated branding campaign]]></category>

		<guid isPermaLink="false">216885</guid>

		<description>Inspired by the mysterious allure of ads from the back of 1950s comic books, the "Hypnotic Record" campaign for this Kansas City skate institution spins its own web of intrigue. What started as a design for one skateboard deck quickly grew into a thematically consistent line of shirts, wheels, stickers, decks and team DVD – all fueled by a graphic style reminiscent of the period and over-caffeinated, alliterative copy.

&#60;img src="http://payload.cargocollective.com/1/0/18858/216885/groupboardshot.jpg" width="670" height="770" width_o="800" height_o="920" src_o="http://payload.cargocollective.com/1/0/18858/216885/groupboardshot_o.jpg" data-mid="11378956"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/216885/work10.jpg" width="670" height="291" width_o="886" height_o="385" src_o="http://payload.cargocollective.com/1/0/18858/216885/work10_o.jpg" data-mid="11378959"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/216885/work11.jpg" width="670" height="291" width_o="886" height_o="385" src_o="http://payload.cargocollective.com/1/0/18858/216885/work11_o.jpg" data-mid="11378964"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/216885/hypnoticcashwrap.1.jpg" width="670" height="498" width_o="779" height_o="580" src_o="http://payload.cargocollective.com/1/0/18858/216885/hypnoticcashwrap.1_o.jpg" data-mid="11378979"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/216885/work9.jpg" width="670" height="291" width_o="886" height_o="385" src_o="http://payload.cargocollective.com/1/0/18858/216885/work9_o.jpg" data-mid="11379731"  border="0" align="left"/&#62;

Created with:
Brandon Wilson</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Glace Artisan Ice Cream</title>
				
		<link>http://andbrent.com/Glace-Artisan-Ice-Cream</link>

		<comments>http://andbrent.com/following/andbrent.com/Glace-Artisan-Ice-Cream</comments>

		<pubDate>Wed, 25 Aug 2010 15:17:43 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Integrated branding campaign]]></category>

		<guid isPermaLink="false">589269</guid>

		<description>Kansas City-based Glace (say it this way, “Gla-say”) Artisan Ice Cream is a more grown-up sweet treat expression, rich in texture and inventive flavors like Venezuelan dark chocolate, fleur de sel caramel and pineapple-cilantro sorbet. The corresponding brand expression is clean, sophisticated and a nod to the owner’s love of modern minimalism. At the same time, copy and color palette make it feel fun and approachable. The logo also incorporates a sly tie to ice cream with circles that look like melting “drips” hitting the floor, while tailored graphic elements make the identity feel fashionable and unexpected in the category. 
Glace website

FEATURED ON
lovelypackage.com  /  notcot.org / thedieline.com / designworklife.com


&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace1.png" width="670" height="268" width_o="670" height_o="268" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace1_o.png" data-mid="2721532"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace2.png" width="670" height="519" width_o="670" height_o="519" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace2_o.png" data-mid="2721533"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace3.png" width="670" height="449" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace3_o.png" data-mid="2721534"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace4.png" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace4_o.png" data-mid="2721535"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace5.png" width="670" height="457" width_o="670" height_o="457" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace5_o.png" data-mid="2721537"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace6.png" width="670" height="475" width_o="670" height_o="475" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace6_o.png" data-mid="2721539"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace7.png" width="670" height="475" width_o="670" height_o="475" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace7_o.png" data-mid="2721541"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace8.png" width="670" height="278" width_o="670" height_o="278" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace8_o.png" data-mid="2721542"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace9.png" width="670" height="468" width_o="670" height_o="468" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace9_o.png" data-mid="2721543"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace10.png" width="670" height="468" width_o="670" height_o="468" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace10_o.png" data-mid="2721544"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace13.png" width="669" height="552" width_o="669" height_o="552" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace13_o.png" data-mid="6579038"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace14.png" width="669" height="527" width_o="669" height_o="527" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace14_o.png" data-mid="6579049"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/589269/Glace15.png" width="670" height="603" width_o="670" height_o="603" src_o="http://payload.cargocollective.com/1/0/18858/589269/Glace15_o.png" data-mid="6579061"  border="0" align="left"/&#62;

Created By:
Brent Anderson
Nathaniel Cooper

Photography by: 
Gabe Hopkins</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/589269/prt_1282749247.png" />

	</item>
		
		
	<item>
		<title>Bernstein-Rein Advertising</title>
				
		<link>http://andbrent.com/Bernstein-Rein-Advertising</link>

		<comments>http://andbrent.com/following/andbrent.com/Bernstein-Rein-Advertising</comments>

		<pubDate>Mon, 04 Jan 2010 17:43:30 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Brand identity, promotion]]></category>

		<guid isPermaLink="false">209248</guid>

		<description>Founded in 1964, Kansas City independent agency Bernstein-Rein made its name with marketing innovations like the McDonald's Happy Meal and memorable advertising work for Blockbuster and WalMart. 

After parting ways with WalMart in 2006 after more than 30 years, the time was right for a rebirth and rebrand. One that stayed true to the company's personality and Kansas City roots, while positioning it for the future with a distinct point of view and graphic identity clearly communicated at every possible touchpoint.

AWARDS
Local, Regional and National Gold Addys

PRESS
Print magazine design annual
How magazine self-promotion annual

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/BR-Family-Shot.jpg" width="670" height="437" width_o="2048" height_o="1335" src_o="http://payload.cargocollective.com/1/0/18858/209248/BR-Family-Shot_o.jpg" data-mid="900946"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/BR1.jpg" width="670" height="470" width_o="670" height_o="470" src_o="http://payload.cargocollective.com/1/0/18858/209248/BR1_o.jpg" data-mid="900948"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/BR9.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/18858/209248/BR9_o.jpg" data-mid="900949"  border="0" align="left"/&#62;
Envelope / package personality stickers.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/vatorclings2.jpg" width="576" height="378" width_o="576" height_o="378" src_o="http://payload.cargocollective.com/1/0/18858/209248/vatorclings2_o.jpg" data-mid="923516"  border="0" align="left"/&#62;
Elevator clings.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/vatorclings.jpg" width="576" height="378" width_o="576" height_o="378" src_o="http://payload.cargocollective.com/1/0/18858/209248/vatorclings_o.jpg" data-mid="923519"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/bereealposters_1.jpg" width="594" height="432" width_o="594" height_o="432" src_o="http://payload.cargocollective.com/1/0/18858/209248/bereealposters_1_o.jpg" data-mid="923525"  border="0" align="left"/&#62;
Promotional posters / postcards.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/BR6_2.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/18858/209248/BR6_2_o.jpg" data-mid="923527"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209248/BR3.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/18858/209248/BR3_o.jpg" data-mid="928800"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209248/prt_BR8.jpg" />

	</item>
		
		
	<item>
		<title>Middlebrow</title>
				
		<link>http://andbrent.com/Middlebrow</link>

		<comments>http://andbrent.com/following/andbrent.com/Middlebrow</comments>

		<pubDate>Mon, 04 Jan 2010 17:19:44 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Online comic, advertising]]></category>

		<guid isPermaLink="false">209212</guid>

		<description>A free serial online comic that pokes fun at the absurdity of modern life via character self-assassination. Comics are uploaded to Flickr, hosted on Tumblr and cross-promoted through guerrilla efforts and a social-networking loop that includes Twitter and Facebook.

AWARDS
Regional and Local Gold Addys


&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/mbgreencomic.jpg" width="670" height="439" width_o="900" height_o="590" src_o="http://payload.cargocollective.com/1/0/18858/209212/mbgreencomic_o.jpg" data-mid="903972"  border="0" align="left"/&#62;
Online comics.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/mbsarahcomic.jpg" width="670" height="439" width_o="900" height_o="590" src_o="http://payload.cargocollective.com/1/0/18858/209212/mbsarahcomic_o.jpg" data-mid="903981"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/sidewalkpaintduo_1.jpg" width="648" height="432" width_o="648" height_o="432" src_o="http://payload.cargocollective.com/1/0/18858/209212/sidewalkpaintduo_1_o.jpg" data-mid="908296"  border="0" align="left"/&#62;
Sidewalk chalk takeover.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/MBposterduo_3.jpg" width="648" height="490" width_o="648" height_o="490" src_o="http://payload.cargocollective.com/1/0/18858/209212/MBposterduo_3_o.jpg" data-mid="908298"  border="0" align="left"/&#62;
Promotional tear-off URL posters.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/MBposterduo2_3.jpg" width="648" height="490" width_o="648" height_o="490" src_o="http://payload.cargocollective.com/1/0/18858/209212/MBposterduo2_3_o.jpg" data-mid="908300"  border="0" align="left"/&#62;
Local posting.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/middebraujordhold_4.jpg" width="648" height="432" width_o="648" height_o="432" src_o="http://payload.cargocollective.com/1/0/18858/209212/middebraujordhold_4_o.jpg" data-mid="908302"  border="0" align="left"/&#62;
Six-pack alter-ego, Middle Brau.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/midbraucooleropen.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/18858/209212/midbraucooleropen_o.jpg" data-mid="908303"  border="0" align="left"/&#62;
Liquor store beer fridge takeover.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/MBsixpackfront1.jpg" width="670" height="513" width_o="750" height_o="575" src_o="http://payload.cargocollective.com/1/0/18858/209212/MBsixpackfront1_o.jpg" data-mid="908359"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/MBsixpackfront2.jpg" width="670" height="513" width_o="750" height_o="575" src_o="http://payload.cargocollective.com/1/0/18858/209212/MBsixpackfront2_o.jpg" data-mid="908362"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/MBstickonUSAtoday_3.jpg" width="576" height="433" width_o="576" height_o="433" src_o="http://payload.cargocollective.com/1/0/18858/209212/MBstickonUSAtoday_3_o.jpg" data-mid="908370"  border="0" align="left"/&#62;
Customizable stickers, featuring our typically argumentative dynamic.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209212/daveys.jpg" width="561" height="399" width_o="561" height_o="399" src_o="http://payload.cargocollective.com/1/0/18858/209212/daveys_o.jpg" data-mid="923388"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209212/prt_04.jpg" />

	</item>
		
		
	<item>
		<title>American Jazz Museum</title>
				
		<link>http://andbrent.com/American-Jazz-Museum</link>

		<comments>http://andbrent.com/following/andbrent.com/American-Jazz-Museum</comments>

		<pubDate>Mon, 04 Jan 2010 17:02:25 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Annual report]]></category>

		<guid isPermaLink="false">209184</guid>

		<description>AWARDS
Local and Regional Silver Addys

PRESS
Communication Arts


&#60;img src="http://payload.cargocollective.com/1/0/18858/209184/jazzbookstandalonecover_1.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/18858/209184/jazzbookstandalonecover_1_o.jpg" data-mid="901013"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseumbookwithhands_2.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseumbookwithhands_2_o.jpg" data-mid="901014"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseum_intro_2.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseum_intro_2_o.jpg" data-mid="901015"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseum_givereceive_1.jpg" width="670" height="335" width_o="2048" height_o="1024" src_o="http://payload.cargocollective.com/1/0/18858/209184/jazzmuseum_givereceive_1_o.jpg" data-mid="901016"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209184/prt_jazzbookstandalonecover.jpg" />

	</item>
		
		
	<item>
		<title>Christopher Elbow Chocolates</title>
				
		<link>http://andbrent.com/Christopher-Elbow-Chocolates</link>

		<comments>http://andbrent.com/following/andbrent.com/Christopher-Elbow-Chocolates</comments>

		<pubDate>Mon, 04 Jan 2010 17:01:23 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[Guerrilla promotion, microsite]]></category>

		<guid isPermaLink="false">209180</guid>

		<description>Christopher Elbow's distinctly artistic approach to chocolate has endeared him to chocoholics nationwide, including Oprah – but especially in his hometown of Kansas City.

Guerrilla
To drive traffic to the grand opening of Christopher Elbow’s new home location, we created an outdoor “installation” of Elbow’s chocolate artistry in the heart of Kansas City’s arts district during a monthly “gallery crawl.” Twelve individual chocolate pieces were turned into “framed art” and mounted on walls, with a ‘title card” placed adjacent as if in a real gallery. As a result, the store tripled in usual sales and had to stay open two hours later than normal to accommodate customers.

AWARDS
Local, Regional (Best of Show) and National Gold Addys
AIGA special recognition

PRESS
Communication Arts



&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowabstract.jpg" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowabstract_o.jpg" data-mid="894139"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowabstractdescript.png" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowabstractdescript_o.png" data-mid="894142"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowrmarydescript.jpg" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowrmarydescript_o.jpg" data-mid="894143"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowrmarydescript.png" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowrmarydescript_o.png" data-mid="894148"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbow14.jpg" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbow14_o.jpg" data-mid="894151"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbow13.png" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbow13_o.png" data-mid="894154"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowrasp.jpg" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowrasp_o.jpg" data-mid="894168"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/Elbowraspdescript.png" width="670" height="467" width_o="670" height_o="467" src_o="http://payload.cargocollective.com/1/0/18858/209180/Elbowraspdescript_o.png" data-mid="894171"  border="0" align="left"/&#62;



Microsite
To help promote Elbow's special Valentine chocolate collection, we gave him a new way to engage with a familiar holiday. This microsite encouraged users to compose their own messages of love, or choose a pre-written template, using "chocolate" letters. They could then send their notes to a significant other and/or post it on Facebook or Twitter. Users could also buy chocolate straight from the site, which was just up for three weeks.

End results: 
Over 2,000 letters created, over 20,000 unique users, nearly 30,000 page views, and best of all, roughly $7,000 in sales directly attributed to the effort.


&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_1.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_1_o.jpg" data-mid="1432395"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_2.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_2_o.jpg" data-mid="1432398"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_3.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_3_o.jpg" data-mid="1432399"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_4.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_4_o.jpg" data-mid="1432400"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_5.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_5_o.jpg" data-mid="1432402"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_6.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_6_o.jpg" data-mid="1432404"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_7.jpg" width="670" height="486" width_o="1232" height_o="895" src_o="http://payload.cargocollective.com/1/0/18858/209180/elbow_loveletters_7_o.jpg" data-mid="1432406"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209180/prt_Elbow15.jpg" />

	</item>
		
		
	<item>
		<title>Posters</title>
				
		<link>http://andbrent.com/Posters</link>

		<comments>http://andbrent.com/following/andbrent.com/Posters</comments>

		<pubDate>Mon, 04 Jan 2010 16:52:58 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">209172</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/AIGA_GOTV_PosterOL.jpg" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/0/18858/209172/AIGA_GOTV_PosterOL_o.jpg" data-mid="894633"  border="0" align="left"/&#62;
Get out the vote poster for national design organization AIGA.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/Theatre02.jpg" width="670" height="558" width_o="670" height_o="558" src_o="http://payload.cargocollective.com/1/0/18858/209172/Theatre02_o.jpg" data-mid="895427"  border="0" align="left"/&#62;
Musical set in a small town where the cast only lets their real feelings be known in song.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/bettye.png" width="480" height="689" width_o="480" height_o="689" src_o="http://payload.cargocollective.com/1/0/18858/209172/bettye_o.png" data-mid="895797"  border="0" align="left"/&#62;
Kickoff show for a new concert series sponsored by a legendary NPR music show.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/leelivedingirlguy.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/18858/209172/leelivedingirlguy_o.jpg" data-mid="900180"  border="0" align="left"/&#62;
Lee Jeans' decidedly rock 'n roll-inspired Authentics line.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/Leerockinclassics_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/18858/209172/Leerockinclassics_1_o.jpg" data-mid="928814"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/mikes_beforebig_1.jpg" width="670" height="979" width_o="1478" height_o="2160" src_o="http://payload.cargocollective.com/1/0/18858/209172/mikes_beforebig_1_o.jpg" data-mid="928816"  border="0" align="left"/&#62;
Classic dive bar that's also a hotbed of new music talent.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209172/1603-35863_Flea_1.jpg" width="667" height="1000" width_o="667" height_o="1000" src_o="http://payload.cargocollective.com/1/0/18858/209172/1603-35863_Flea_1_o.jpg" data-mid="928818"  border="0" align="left"/&#62;
Lusty French farce full of mistaken identity and questionable intentions.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209172/prt_Flea2.jpg" />

	</item>
		
		
	<item>
		<title>Print / Outdoor advertising</title>
				
		<link>http://andbrent.com/Print-Outdoor-advertising</link>

		<comments>http://andbrent.com/following/andbrent.com/Print-Outdoor-advertising</comments>

		<pubDate>Mon, 04 Jan 2010 16:52:07 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">209167</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/18858/209167/epicad.jpg" width="670" height="443" width_o="2048" height_o="1354" src_o="http://payload.cargocollective.com/1/0/18858/209167/epicad_o.jpg" data-mid="894238"  border="0" align="left"/&#62;
New product launch for Epic wakeboats.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209167/USAA_dangerously.jpg" width="670" height="439" width_o="2048" height_o="1344" src_o="http://payload.cargocollective.com/1/0/18858/209167/USAA_dangerously_o.jpg" data-mid="894239"  border="0" align="left"/&#62;
Brand image campaign for nationwide bank and insurer USAA.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209167/jesseowensbillboard_2.jpg" width="670" height="198" width_o="2048" height_o="607" src_o="http://payload.cargocollective.com/1/0/18858/209167/jesseowensbillboard_2_o.jpg" data-mid="923497"  border="0" align="left"/&#62;
Billboard for museum exhibit.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209167/KCRepAdtrio_2.jpg" width="670" height="426" width_o="792" height_o="504" src_o="http://payload.cargocollective.com/1/0/18858/209167/KCRepAdtrio_2_o.jpg" data-mid="923500"  border="0" align="left"/&#62;
Print / billboard campaign for a bold new artistic director's  inaugural season at the nationally recognized KC Repertory Theatre.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209167/prt_epicad.jpg" />

	</item>
		
		
	<item>
		<title>Naming</title>
				
		<link>http://andbrent.com/Naming</link>

		<comments>http://andbrent.com/following/andbrent.com/Naming</comments>

		<pubDate>Mon, 04 Jan 2010 16:52:06 +0000</pubDate>

		<dc:creator>andbrent</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">209171</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/18858/209171/roomba560_sideview.jpg" width="670" height="523" width_o="1800" height_o="1407" src_o="http://payload.cargocollective.com/1/0/18858/209171/roomba560_sideview_o.jpg" data-mid="894889"  border="0" align="left"/&#62;
Roomba® Robotic Vacuum for iRobot, Inc.



&#60;img src="http://payload.cargocollective.com/1/0/18858/209171/bambu4.jpg" width="670" height="446" width_o="749" height_o="499" src_o="http://payload.cargocollective.com/1/0/18858/209171/bambu4_o.jpg" data-mid="894895"  border="0" align="left"/&#62;
Bambu Salon and Spa Escape.

&#60;img src="http://payload.cargocollective.com/1/0/18858/209171/bambu3.jpg" width="670" height="446" width_o="749" height_o="499" src_o="http://payload.cargocollective.com/1/0/18858/209171/bambu3_o.jpg" data-mid="894896"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/18858/209171/Picture 3.png" width="670" height="484" width_o="1126" height_o="815" src_o="http://payload.cargocollective.com/1/0/18858/209171/Picture 3_o.png" data-mid="895903"  border="0" align="left"/&#62;
Starbelly maternity clothing.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/18858/209171/prt_roomba560_sideview.jpg" />

	</item>
		
	</channel>
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